The Essential Orange is a blog about brands and marketing.
The Orange is my inspiration because it embodies all the potential of a great brand. The Orange is distinct, it offers both tangible and emotional benefits, it is “green”, and it’s engaging.
- The Orange stands out in a crowded market. The colour is striking. It is contemporary and bold while at the same time being warm and embracing.
have a wonderful taste and are full of vitamin C. Their nutrients help protect the body against harmful elements. They are rejuvenating & refreshing Oranges
is the ultimate green – they are organic, reusable and recyclable. Orange
is attractive, playful and interesting. It has a great story to tell and has impacted all of us - we each have an unique relationship with the Orange Orange
Yet un-branded, one