Wednesday, April 1, 2009

Selling Switzerland

YouTube is such a wonderful medium to sell a destination. Marketers are having fun creating interactive promotions that aren't just pretty pictures, but have the legs to go viral integrating their message and building communitites in Facebook and Twitter.

Queensland Australia just closed their contest for "The Best Job Ever"., a chance to visit, photograpgh and write a travelog about your trip.

I love the promotion that is currently running. It's tapping into the obsessive compulsive Swiss stereotype with some great self-deprecating humour.

Check it out and take the test to see if you have what it takes to become a Swiss mountain-cleaner (and win a trip to Switzerland!).

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