Monday, January 4, 2010
There's no biz like Shoe Biz
I have a great appreciation for the art and science of visual merchandising. I also have a weakness for beautiful shoes (and boots). How wonderful that Cool Hunter has assembled a nice collection of retailers that combines the two. In these photos, you can see how the shoe buying experience is elevated to resemble that of visiting a gallery. Each shoe feels bespoke. And we're not just talking Jimmy Choo or Manolo Blahnik here. Many of these "galleries" feature sneakers. Effective brand building experiences for both the manufacturer and the boutique.