Saturday, July 7, 2012

Flashmobs - they're fun, they're surprising and in this case, very moving.

Spain's Banco Sabadell created this viral hit in May to celebrate 130 years in business and as a way to pay homage to their community.  Don't be surprised if it brings a tear to your eye or a chill down your spine - it's that moving.  The video production shows a 100 person flashmob comprised of members from the Vallès Symphony Orchestra, the Lieder, Amics de l'Òpera and Coral Belles Arts choirs. Already it has over 2 million views.

While T-Mobile has certainly dominated the flashmob as brand building and advertising medium, as this video shows, there's still lots of room for other brands to engage a wide range audience in fun and delightful ways.

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