Winning brands know how to build emotional connections and stay relevant by helping people realize deeply held dreams or beliefs. Some of my favourite brands are ones that take a leadership role in trying to make the world a better place. (
There seems to be a new crop of companies that start with “being good” as their inspiration for developing their brand. Here’s one that I recently found that is interesting. They have also sponsored a cool phone app to build brand awareness virally.
The Brand: Ecolife
Ecolife is an energy efficient apparel line owned by Delta Galil
Enter Ecolife, a fabric built on the premise that if you can reduce the need for washing and drying, you can reduce energy consumption. They’ve created a treated cotton fabric that is anti-bacterial (thus does not need as much washing), dries in half the time, and lasts longer than regular cotton .
Visiting their website, it looks like they are starting off in guy’s underwear. Cool – earth-friendly undies
The Promotion - The iPhorest
Ecolife is sponsoring the “iPhorest” , a new mobile phone app that allows users to “plant trees” from their phones. You can download it to your iPhone for $4.99 and use it to plant a virtual tree on the Internet. Your phone works like a shovel, dig a hole, throw a seed in it and watch it grow. For each virtual tree planted, The Conservation Fund will plant a native tree in real life, beginning with restoration of vulnerable wildlife habitat along the