Monday, June 20, 2011

5 case studies that show how to drive traffic and sales from your Facebook Fan base

Last week I featured a post from Wildfire's blog with tips on how to create great ads on Facebook. This week I'm featuring five case studies that Wildfire has put together on how to leverage your Facebook Fan base to drive traffic and sales using Wildfire's platform.

Tip #1: Turn your coupons into a game!
Online ‘private’ retailer Hautelook ran a coupon campaign with us but instead of just offering up a coupon they made it much more fun by creating an ‘instant win’ coupon game. After becoming a fan of the Hautelook Facebook Fan Page entrants were presented with a coupon but the value of each coupon was a surprise and ranged from 10% to 20%, and some had free shipping. The results were great! Not only did Hautelook generate thousands of new fans they also generated tens of thousands of sales in just one day. In fact, they generated a return on investment of more than 5x and over 20% of purchasers were first time Hautelook customers. ThePost Options great thing about this campaign is that it turned something standard like a coupon into something fun and exciting like a game.

Tip #2: Drive People into your Store via a Giveaway
Giveaways are a great way to engage people and generate word of mouth, but by offering a giveaway that must be picked up in store it can also be a great way to drive purchases. Digital Surgeons, a digital marketing agency, used Wildfire to run a giveaway for their client Edible Arrangements. After becoming a Facebook Fan of Edible Arrangements entrants received a voucher for free chocolate dipped strawberries. But to redeem the coupon fans had to visit an Edible Arrangements store – thus providing a fantastic opportunity for local Edible Arrangements franchisees to promote their store to a slew of new customers. This campaign was a wild success for Edible Arrangements – not only did it generate 170,000 new fans but it also resulted in a double-digit increase in sales from the year prior.

Tip #3: Drive visitors to your online store via a creative sweepstakes
Zappos ran a unique sweepstakes with Wildfire where they promised users the chance to win a $500 voucher for use at Zappos, but only after entrants visited the online store and put together a list of the items that they would purchase with the winning money, if it were theirs. This was a powerful way to encourage thousands of people to not only visit the Zappos site but to also create a list of their favorite items on Zappos, which, in turn, encouraged many consumers to buy.

Tip #4: Create lucky coupons to draw users into your store
Jamba Juice launched a campaign called “Feel Good Bucks” that used Wildfire’s unique coupon code generation functionality in a very interesting way. They gave out ‘lucky’ coupons via our Facebook Connect Product and Facebook Fan Page Product that could be redeemed at Jamba Juice stores. When consumers redeemed the coupons they either received $1 off their purchase or they had the opportunity to win one of many thousands of instant prizes, including cash prizes of $10,000! To make Jamba’s campaign even more fun and social, they combined it with Wildfire’s Virtual Gifting solution so users could send Jamba Bucks to their friends in the form of fun, Jamba-branded virtual gifts like smoothies, bucks, and cartoons. By combining the utility of a coupon with the anticipation of an instant win and the social channels of Facebook, Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores.

Tip #5: Use a sweepstakes to drive people to your coupon
In celebration of its one millionth Facebook Fan, Duck Tape launched a Wildfire sweepstakes, giving 100 lucky winners a Duck Tape prize package. But to sweeten the deal for every entrant in the sweepstakes, they also put up a coupon for $1 off a roll of Duck Tape, which was available for claim to anybody completing their submission into the sweepstakes. Sweepstakes are not only a great way to encourage users to interact with your fanpage and website but they’re also a powerful way to drive people to your coupon or online shopping cart so it’s certainly worth considering the combination of a sweepstakes with a coupon.

1 comment:

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