Sunday, May 9, 2010

The Best Ideas - breakfast with Seth Godin

Seth Godin requires no introduction. I happily subscribe to his words of wisdom and creative inspiration that are sent every day, rain, snow or sun. You can too. This little pearl was delivered into my inbox this morning. I read it while munching on my Raisin Bran with bananas and a sipping a cup of (Starbucks French Roast) coffee. I thought I would share it you.

"Do you often find ideas that change everything in a windowless conference room, with bottled water on the side table and a circle of critics and skeptics wearing suits looking at you as the clock ticks down to the 60 minutes allocated for this meeting?

If not, then why do you keep looking for them there?

The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash. They are the result of misdirection and random collisions, not a grinding corporate onslaught. And yet we waste billions of dollars in time looking for them where they're not.

A practical tip: buy a big box of real wooden blocks. Write a key factor/asset/strategy on each block in big letters. Play with the blocks. Build concrete things out of non-concrete concepts. Uninvite the devil's advocate, since the devil doesn't need one, he's doing fine.

Have fun. Why not? It works".

Isn't that the greatest idea! I wonder if this would work in a group setting. Often I find that these collisions and new ideas come from getting a group of people together from different functions and backgrounds to look at an issue or opportunity.

Feel free to share your most effective techniques on generating good ideas.

1 comment:

  1. This is yet another truly inspired and inspiring thought from Seth Godin. A few years ago I heard Seth speak at a Blackboard conference. I have since read and listened to several of his books.