Sunday, May 9, 2010

KLM - performance art creates buzz (and smiles)


I absolutely love guerilla marketing as a way to generate brand buzz and launch new products. Here is a new favourite from KLM to launch their new "Economy Comfort Zone" on intercontinental flights. The event takes place in Manchester Airport using the Dutch magician Ramana. Advertising that generates awareness and smiles is a powerful duo, combined with the viral effect this ad will generate, it's a very effective campaign indeed.

1 comment: