Sunday, May 9, 2010

Hema - viral launch of an eCommerce site













Click Here

Sometimes examples of well-executed creative ideas take a while to cross the ocean. This is one from Holland that I thought was really fun and effective.

HEMA is a Dutch department store that opened it's first door in 1926 in Amsterdam. There are currently 150 stores all over Holland. In June 2008 they launched a campaign to promote their new online shop, but instead of a creating a typical digital ad, their agency turned the new website of HEMA itself into a viral hit, based on the simple message: "The products of HEMA can now be found online at hema.nl"

The website had 700.000 visitors the first week, and 1.500.000 after a month. It was featured on all major blogs in the Netherlands as well as worldwide blogs such as Gizmodo, BoingBoing, Wired. It got over 2.400 Diggs. Google blog search reports over 2.000 mentions of the site's name.

17 comments:

  1. Wow, Excellent post. This article is really very interesting and effective. I think its must be helpful for us. Thanks for sharing your informative.
    corporate entertainer

    ReplyDelete
  2. In the course of our work, my colleagues and I at The Yale Center for the Study of Learning and Attention have evaluated hundreds of children and scores of men and women for reading disabilities.


    Many are students and faculty at our university???s undergraduate, graduate and professional schools. One of these, a medical student named Gregory, came to see us after undergoing a series of problems in his first-year courses. He was quite discouraged.

    Although he had been diagnosed as dyslexic
    dyslexic in grade school, Gregory had also been placed in a program for gifted students. His native


    intelligence, together with extensive support and tutoring, had allowed him to graduate from high school with honors and gain admission to an Ivy League college. In college, Gregory had worked


    extremely hard and eventually received offers from several top medical schools. Now, however, he was beginning to doubt his own competence. He had no trouble comprehending the intricate relations among



    physiological systems or the complex mechanisms of disease; indeed, he excelled in those areas requiring reasoning skills. More problematic for him was the simple act of pronouncing long words or novel terms (such as labels used in anatomic descriptions); perhaps his least well-developed skill was rote memorization.

    ReplyDelete
  3. Work From Home

    My Top Tier Company (MTTB) is Matt Lloyd’s best marketing programme. Many of the MTTB Partners have made their very first

    $1,000, $3,000 and also $5,000 payments with this affiliate product. MTTB has actually currently created over $4.5 million and is effectively proceeding in the direction of a fast development year on year with Partners throughout the globe and also from all walks of life. The system includes a Proprietary 21 Steps which you total over a 21 day period. Feel confident, you’re not the only one. As a matter of fact you obtain your very own Train to aid you during the 21 Steps program which will guide you every action of the way and is available to address any sort of inquiries you might have.

    ReplyDelete
  4. bedwasrfc

    Bedwasrfc personal blog that collected many stories about SEO, WordPress, logo design, and many other categories that need strengthening matter to you perfectly. You can contact us to discuss it.

    Bedwasrfc บล็อกส่วนตัว ที่รวบรวมเรื่องราวมากๆเกี่ยวกับ SEO, WordPress, ออกแบบโลโก้, และอีกหลายหมวดหมู่ที่ต้องการเสริมสร้างสาระให้กับคุณอย่างดีเยี่ยม ซึ่งคุณสามารถ ติดต่อเรา เพื่อพูดคุยกันได้เลย

    ReplyDelete
  5. สมัครแทงบอล

    เราคือผู้ให้บริการแทงบอลออนไลน์ Sbobet และ คาสิโนออนไลน์ อันดับ 1 ของประเทศ
    สมัครแทงบอลออนไลน์ Sbobet หรือเล่น คาสิโนออนไลน์ กับเราได้แล้ววันนี้ วิธีการสมัครไม่ยุ่งยาก เพียง 4 ขั้นตอน เรามีความมั่นคงทางเงิน บริการรวดเร็ว ตลอด 24 ชั่วโมง โดยมีพนักงาน CallCenter ผู้เชี่ยวชาญที่พร้อมจะให้บริการท่าน แม้ท่านจะไม่เคยเล่น แทงบอลออนไลน์ หรือ คาสิโนออนไลน์ ก็จะมีพนักงานคอยสอนจนเล่นเป็น ดังนั้นไม่ต้องเป็นกังวล ว่าจะเริ่มต้นอย่างไร และด้วยทีมงานที่มีคุณภาพระดับมืออาชีพจึงทำให้ท่านจะเริ่มต้นกับการเล่น แทงบอลออนไลน์ Sbobet และ คาสิโนออนไลน์ ได้อย่างมีประสิทธิภาพอย่างแน่นอน

    ReplyDelete
  6. The client satisfaction relief from pain and numbness. Commitment to the development of human resources. Nerve numbness Chiropractic Doctor Peter Siam Dr. Peter Locke bone pain, hip pain, Lumbago. Siam chiropractic services, we have several ways to help restore health. • backache, headache pain, migraine pain or numbness of the limbs, herniated disc, Joint pain in the knee, Foot Pain and numbness, Accidents Sports, Accidents, Vehicles, Dizziness, Fatigue, Insomnia, injuries from heavy lifting, Shoulder Pain, Scoliosis, Strain, Tendon inflammation. With a great desire. Siam chiropractic ". For more please visit

    ไคโรแพรคติก/ chiropractic

    ReplyDelete
  7. Phenq Reviews PhenQ is a all-natural dietary supplement for fat burning that combines the best qualities of many other supplements into a single pill.

    ReplyDelete
  8. kingbola99 adalah agen judi online terpercaya,menyediakan segala jenis permainan judi online sportbook,casino,togel,poker,domino,dengan layanan 24 jam ramah dan sopan.

    ReplyDelete
  9. Seaside Residences Frasers Centrepoint Homesis a brand new start by Fraser Centrepoint Homes that's found next to the coming Siglap MRT Station in District 15.

    ReplyDelete
  10. ligneRencontrez une voyante en ligne au numero de telephone indique sur notre site web. Avec le tarot, le pendule ou l'astrologie, votre destin pourra vous etre devoile sans attente. Ne restez pas plus de temps entrave(e) par l'incertitude et la peur du lendemain. Des aujourd'hui, vous pouvez obtenir des informations precieuses en ligne qui vous permettront de voir l'avenir avec plus de confiance et de certitudes.

    ReplyDelete

  11. Real Caller: Free, Easy and simple phone number lookup

    -Call Blocker : block unwanted phone calls and messages (ios 10.0 ) or later
    - Easily find any phone number, if the number is landline or mobile number, domestic or international number.
    - Identify Spam quickly and never pick up an UN-wanted calls
    - Free phone number lookup
    - Offline mode: Recent Logs use it in offline mode works without internet connection
    - Name Lookup using the Search Function to find People or business
    - Phone book: Some things are Better with Real Caller
    * No more wrong contacts!
    * Avoid sending message or calling to the wrong party
    * Recover your lost phone book
    * Find friends, colleagues and family contacts
    - Caller identification: Too many calls from unknown numbers? Decide whether to accept or Reject a call!
    - Places: Search for any place near you, find it's contact info or locate directions.
    - search for restaurants, movies theaters, entertainment and much more!
    - Real Caller Telephone Directory with Reverse phone number lookup

    ReplyDelete
  12. Sports – You can watch sports highlights and clips on SelectTV, or pay for streaming services from your favorite sports leagues.

    ReplyDelete
  13. Distance healing for black magic or Protect your life with black magic healing and cure from evil spell,dark forces, if you’re suffering from any witchcraft and voodoo or spirits possession..The Sufi healing method is an Islamic healing method using Divine spiritual ... for constructive purposes only, and it is not the same with voodoo, black magic etc. If you are facing any issue in your life which is not normal and you are very disturb due to that please feel free to contact us we have different solutions for every.

    ReplyDelete
  14. Songs.Pk Mp3 Free Download, Bollywood Movie Songs Download, New Hindi Songs Pk Download, South Indian Songs Free Download, Mp3 Song Download, Punjabi Mp3 Song

    ReplyDelete